2011年12月27日星期二

A designer create richly dream


Black and white and coating lamborghini, fashionable handsome guy, often this scene appeared in hangzhou sijiqing business district, always draws at passers-by. If you think the guy is to buy the house "rich the second generation", "GongZiGe" be wrong, he is quickly grow up with the sijiqing platform of the new generation and rich, also is the hangzhou garment practitioners in the heart of many images.

In hangzhou, hangzhou sijiqing on the sea, has a "Chinese plus size clubwear (000902) the first street," said. Here, has a different color of skin, of all the different language forty-niner. In hangzhou garment industry engaged in nearly 10 years of stylist the teacher, also hope to the mall in open a file mouth, and thus began his life create richly.

When people mention clothing industry, the habit in the industry qualitative, but in the eyes of the teacher, the statement is limited to only for garment processing enterprise, to brand clothing enterprise or clothing for traders, with the "profits" to outline a little too much.

For example, a cost 20 multiple T-shirt, go out from the factory only 30 yuan, tossing and turning provincial agent could become a hand to 50 yuan, etc, the level of flows into dealers, the price has up to 80 yuan, and eventually into retail terminal of the pricing decision by brand awareness, general brand may JiaJiaLv five times in the left and right sides, namely of 6 times the purchase price, famous brand can achieve 10 times, the international top brands can even as high as dozens of times.

So for brand plus size clubwear enterprise is concerned, the compression of circulation, increase sales channels, make more profit also becomes possible. Because of this, in A shares listed clothing business, often disclosure "years how many directly-managed stores open, flagship store" planning, and 30% ~ 40% margin company also can be found everywhere.

In the presence of the sijiqing dealers, their common operation mode is the design by processing-- wholesale ". If the dealer's vision is accurate, the order of design in accordance with the following a season of dress popular trend, a paragraph to more than 100000 units sold. Even as each clothes make 20 yuan, its profit is quite considerable also. But, if the dealer order of large amount of style but a poor, that is often worse.
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