Throughout today's plus size clubwear e-commerce industry, the existing B2C, such as common market model C2C a common characteristic-" big and extensive and master ". Since always, China's manufacturing industry are in comparatively extensive stage, products are most imitation, copying and international well-known brand, lack of personalized design concept and the mature design ability. And B2C, the market is depend on, adhesion C2C manufacturing, sales of all products output machine-made, lack of design spirit, idea, a single output has more and more can't satisfy the consumers increasingly personalized, diversified, and professional requirements.
This situation has given rise to a intriguing phenomenon: the society, consumers complain about the lack of good stylist, good design products; And on the other hand, designers are complaining about works no market. Now, China each year there are a large number of professional design of college students graduate, but most of the most basic and even just engaged in with their professional no relationship work, wasted several years of study. In other words, China's current clothing market did not set up a good, suitable for designer growing environment, not to build a healthy and upward design atmosphere. In the background of so embarrassed, as if the night of the original designer clothing up more and more concept to consumers, and gained a boom.
Domestic stylist original clothing concept in love with the original product enthusiasts lift the boom into industry leader
With the vigorous development of the Internet and electronic commerce constantly up, the modern's clothing consumption idea have quietly changed, the consumers personalized consumer demand growth, from the initial brand of blind worship, ascending to product design concept pursuit; From has been stable development of the economy has gradually developed into brand personalized economy plus size clubwear.
From the electronic commerce of the whole trade macro data to see in recent years, the overall shopping clothes part consumption level have improved. In the consumer increases unceasingly in the situation, consumer demand has risen in personalized, clothing products more and more incline to at individual and unique personality brand become the mainstream of Internet consumption. For example, in some apparels website in November this year a sales promotion activity that can be seen in the deal, sales of women's best products also tend to various styles of designer brands.
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