As human, rising raw material costs, clothing export business atrophy, enterprises have the electric business transformation
With the rise of the network brand, the traditional plus size clubwear enterprises have the water to try the electronic commerce, clothing has become China's e-commerce of the force at the core. Relevant statistics show that at present already occupy 40% of other properties of electronic business retail share.
Because the manufacturer to fast fashion clothing industry as a natural advantage, so in recent years, the traditional brand clothing enterprises have accelerated the pace of business into electricity. At the same time, since this year to the clothing industry wind is cast also shows a high interest, industry experts predict, clothing industry this year the wind for or will more than calendar year level. But electricity business channel development, also let those who export encounter cold clothing enterprise see the hope, found a new way to break.
Data collection and analysis of analysys think-tank institutions "issued by the second season in 2011 China online retail market quarter monitoring, data showed that in 2011, the second quarter, China's online retail market size of 192.4 billion. Among them, apparels goods sales amount to 44.5 billion yuan, increased by 8% month-on-month, up 68.9%, as the most popular clothing user favor of e-commerce product pay more and more attention.
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