2011年11月16日星期三

Clothing enterprise and the difficult "information" design ability and dance marketing inadequate


"Money everywhere, have no money to upright." For plus size clubwear enterprise that is that, as a language compared. Recently, the women's clothing brand fair maiden house sprint in IPO defeat, clothing enterprise how to dance with "information" once again become the focus.

"Clothing enterprise listed in the process also blocked in reason. Clothing enterprise and capital market is very low, many docking degree enterprise listing all didn't have a VC/PE investment." The secco research center zhang analysts in accept the China sankei shimbun reporters.

But he also thinks that "Chinese clothing (000902) the annual output value and clothing industry has been increasing consumer spending, clothing enterprise market is very big, for VC/PE (venture capital and private equity investment), it is also a good investment opportunities."

But the reality is,plus size clubwear enterprises and "information" road of the dance was not all plain sailing.

With clothing enterprise listed as an example, in 2010, Caesar shares (002425), and noor al-hussein (002485) and a number of clothing enterprise cluster listed, become a highlight capital market. But since this year, clothing enterprise IPO environment are different and, so far, the only 11 companies at five pass, it would rate is only 45%.

In fact, clothing enterprise for "information" if thirsty.

Chinese clothing enterprise is from generation started work, through the cheap service mode of the world economy for eye. Before 2009, even without the support of the capital market, Chinese clothing the day of the enterprise is also very good. But 2009 years later, China's rising labor costs, the appreciation of the renminbi, raw material price fluctuations, loan interest rates and increase enterprise operation cost, to the clothing enterprise has made a profound influence.

"Some export to small and medium-sized clothing enterprise with export turns sale in domestic market has to face, need in the domestic market, but they suck gold with the market and no we imagine the docking so quickly." Zhang said.
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