2011年11月24日星期四

Clothing enterprise cannot avoid "buys" the big market


August 1, 2011, China chain management association published the 2011 traditional retailers develop the network of the retail business research report plus size clubwear. The data show that in 2010, China's Internet users reached 457 million, Internet penetration rate is 34.3%; The net buys transaction worth more than 500 billion yuan, accounting for about 3.5% of total retail sales; The network shopping 161 million users, 48.6% annual growth, WuZheng retail network in a rapid development period.

The Internet pervasive, the enterprise has been unable to avoid "buys" the big market. According to the Chinese chain management association, in 2010 in the top chain, with 52 house in the network of the retail business.

Earlier this year, the international retail big alligator wal-mart to $500 million acquisition of jingdong mall, but the both sides cannot agree on a failure to purchase. But this does not change the electric business transformation determination to wal-mart, soon after, with high-profile announced that no. 1 store finish "marriage", thus curve on road of the electronic commerce.

In addition, as Armani Chinese website in China, Gucci electronic flagship store opened, electronic business gradually in the clothing industry shows an important role, many apparel brands have open taobao flagship store or online network outlets...... Tap into e-commerce has become in recent years clothing fashion industry development of the trend.
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