Netease financial January 4,-" interpretation of optimal surgery? Chinese plus size clubwear brand international dialogue "summit yesterday held in Beijing, Chinese clothing association industry economics research institute and netease as the host unit organization the activity, Beijing park LAN emperor children clothing Co., LTD. Chief operating officer Roger every to netease financial said that at present each Chinese brand go out may depend on products and perfect quality, brand advantage is not obvious. He stressed that, compared with the foreign top fashion brand, our product design, management level is hard to adapt to the new development request.
Roger all said, product advantage in China is the most important domestic clothing advantage, brand advantage is not obvious. In some serbs, Poland and other emerging countries all have our store, and this time they just from the control of the former Soviet union, for our product design style, quality or very satisfied, but our brand effect shows don't come out. This is our every Chinese brand going out will face a difficult problem, Roger all emphasize, our enterprise does not know how to do in foreign brand, because this may need to produce lasting into certain effect.
Roger every introduction, from product design perspective, China's children's clothing industry homogeneity is more serious, when you go to pick the trademark, 70% are you can't judge out it is which of the brand. This is the homogeneity, can't form their fixed this feature and style. And South Korea, Europe's clothing, the style is very distinct outstanding.
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