2012年1月4日星期三

International brand clothing industry is the source of energy


Chinese plus size clubwear association executive vice-president ChenDaPeng has "interpretation of art-dialogue. Best 2011 Chinese clothing brand internationalization" high-end BBS pointed out that China's garment industry are fully on with the brand as main body, value as the core, with industry quality and benefit growth as the goal, take the market as the guide, science and technology, culture, and talent for support, with low carbon energy saving and social responsibility, as an opportunity to innovation as a driving force of the transformation and upgrade path of development. And in this process, "internationalization" is undoubtedly Chinese clothing source of vitality of the industry.

In the Chinese clothing association industry economic institute and netease in Beijing held on the BBS, industry experts agree that China's garment industry is a new round of industrial upgrading, that is, through the industry the optimal allocation of resources, to enhance the international competitiveness of Chinese garment industry, the industry to implement "quality, innovation, rapid response, social responsibility" as the core of the new industrialization strategy and brand development strategy, and working to develop international competitive original brand, and strive to foster international multinational group. "Internationalization" apparently has become 2011 Chinese clothing enterprise year-end summary of the key words, and its future plan of globalization, participate in trade between the new term.

Ministry of industry and information CaoTingRui director of consumer goods department pointed out, Chinese clothing brand to realize internationalization, and finally form their own core advantage, then he shall adhere to the "copycat" "flexible innovation" and "native priority" make efforts in three respects to the local market to the right, the international market for radius, actively and steadily choose to suit the characteristics of the international development way.
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